Eco-Insanity - supposedly new eco products that have existed for centuries or that people just don't need

Peopletowels!  Get this. They are reusable cloth towels!  Machine washable and they last for years!  As if we hadn't had such a thing for centuries.  And they began with a  design contest at inhabitat.com!

What are PeopleTowels?

People Towels are the newest concept in sustainability, and the latest in eco-chic fashion. An on-the-go, sustainable alternative to paper towels in public facilities, these reusable personal hand towels are made of a patent-pending fabric that’s 100% certified organic Fair Trade cotton.  The light-weight fabric is absorbent, yet dries quickly.

PeopleTowels are printed with eco-friendly dyes, and come in a variety of designs to appeal to different tastes and styles.  Convenient hangtags even allow you to clip or loop your PeopleTowels to your backpack, belt buckle or purse.

PeopleTowels are machine washable and will last for years. The towels will soften and fade slightly after repeated washings.  You may see slight variations in the towels.  

Reusable PeopleTowels are a small sustainable lifestyle change that everyonecan do to reduce their carbon footprint. Read more about the environmental benefits of PeopleTowels here.

Their mission statement: PeopleTowels’ mission is to empower ordinary people and socially responsible companies to contribute to a sustainable environment by replacing paper towels with reusable PeopleTowels.
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Is this a joke?  People buy these?  I have more reusable cloth towels than I can use and they are all hand me downs or resale.  And they all last for years.  That's eco-chic.